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CONTENTS
ARTICLES
1) Flexible Work Arrangements and Work-Life Balance :
A Review of their Relationship ………………………………………………………………………………5
Anurag Shanker
2) Factors Contributing to Employee Intention to Quit: A Study in a
Pharmaceutical Company ………………………………………………………………………………….15
S. V. Jayapal Reddy, Rachna Chaturvedi & S. Anand Reddy
3) Perceived Internet Banking Security among Select Customers of
Indian Overseas Bank ………………………………………………………………………………………24
S. Kannan
4) Preference for Social Media Platform among Users a Preliminary Study ………………….38
A. Radhakrishnan, Chethan. S. & K.V. Ramarao
5) Mutual Fund Investments in India During Covid-19 Pandemic ……………………………….48
Karlapudi Preethi & Gaddam Naresh Reddy
6) Technological Innovation and Business Management …………………………………………….62
B. Nalini & T. Swarna Lakshmi
7) Social Media Marketing and Consumer Buying Behaviour: A Descriptive Study ………..69
Ravi Rachapudi & B.C. Lakshmanna
8) Digital Marketing in the Rayalaseema Region of Andhra Pradesh ……………………………79
K. Viswa Mohan Reddy
9) You Have Seen My Descent, Now Watch Me Rise –
Lessons from an Eagle for Entrepreneurs …………………………………………………………….89
Prarthana Kuma
Copyright: Siva Sivani Institute of Management, Secunderabad, India.
SuGyaan is a bi-annual publication of the Siva Sivani Institute of Management,
NH-44, Kompally, Secunderabad- 500 100.
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